What is the best launch strategy to use when launching a service-based offer like coaching or a freelance service package? My answer (now): It depends… on your Launch Starting Point.

Do sales funnels feel like you're tricking a customer into a sale? It does not have to be this way. Here's a new way of looking at sales funnels and reducing the overwhelm when it comes to launching a new offer.

Have you fallen into the idea trap: either having a business idea you love SO MUCH you're in danger of crushing it - or having NO IDEA what to offer your audience? This video shows you that ideas for offers are abundant, but the trick is finding one that fits with your stage of business.

Experimentation. It's the best defence against shiny object syndrome, overwhelm, and fear of failure in your launch.

Instead of seeing a launch as a do-or-die, overwhelming, scary beast-of-a-thing, let’s reframe the concept of a launch into something more playful, experimental, and customized to what feels good for you and your goals.